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IMSTA FESTA | September 27, 2014

SAE Institute New York | Register Now and Receive Software Prizes

On September 27th, the International Music Software Trade Association and SAE Institute New York will partner to host IMSTA FESTA, a celebration of music technology. IMSTA FESTA brings a collection of top music technology companies together in an environment where they can interact with music makers face-to-face.

IMSTA FESTA is known for bringing heavyweight music industry professionals under one roof for this limited engagement. Our panels bring together an array of industry experts to discuss the state of the music business, technology and much more.

IMSTA FESTA is a FREE event open to anyone interested in the art of music making; professional and semi-professional musicians, songwriters, music producers, and audio engineers, as well as music students and educators. All visitors must register on-line.

Event Highlights:

  • Network with NYC’s “heavy hitters” in the music community.
  • Get hands-on with the latest music production products in the market.
  • Learn tips & tricks from knowledgeable product specialists.
  • Gain unique insight into the music industry by attending highly educational panels.
  • Win prizes from top audio technology companies.
  • Get a free gift for visiting our exhibiting companies.


Admission is FREE, but you must Register to gain entrance.




Ableton is a Berlin-based music software company founded in 1999 that produces and distributes software for creating, producing, and performing music. The company principals started Ableton in order to realize their personal quest for a computer-based music-making solution. Some Ableton products include Ableton Live, The Bridge, Electric, Tension, Collision, and Session Drums.

Its revolutionary product, Live, has introduced a new approach to making music with computers both on the stage and in the studio. Live has received outstanding feedback from the international press and artists. There are now several hundred thousand Live users worldwide, and the number is growing fast.

Air Music Technology
Based in Germany, AIR Software Group started as Wizoo Sound Design, one of the earliest pioneers in virtual instrument technology. The AIR team is responsible for the core of much of the effects offerings in Avid's Pro Tools software, and also developed a suite of award-winning virtual instruments specifically for Pro Tools. AIR Software Group is a member of the premier family of brands known as inMusic. For more information, visit inmusicbrands.com.
AKAI Professional
Since 1984, Akai Professional's production tools have been staples of modern music both in the studio and on stage. Akai Professional is one of the world's most influential manufacturers of musical electronics, creating iconic production instruments, like the legendary MPC, which have altered the landscape of music making. Akai Professional is a member of the premier family of brands known as inMusic. For more information, visit akaipro.com or inmusicbrands.com
Alesis is a leading manufacturer of professional audio and musical instrument products and is the fastest growing electronic drum brand in the world. Building on a history of revolutionary innovations in digital, analog, semiconductor and transducer technologies, Alesis creates groundbreaking tools and instruments for today's musicians. Alesis is a member of the premier family of brands known as inMusic. For more information, visit alesis.com or inmusicbrands.com
Founded in Grenoble (France) in 1999, ARTURIA specializes in the development of music software and hardware for both the professional and amateur musician. Focusing on innovation, the company strives to integrate the latest advances in computer music research and technology into their products. This involves working closely with partner research institutions, such as IRCAM France, in the development of leading edge musical instruments and software, the results of which have gone on to been used in the making of numerous hit records and Hollywood sound tracks.

Avid will be showcasing Pro Tools® 11 software at IMSTA FESTA. Compose, record, edit, and mix high-quality music or sound for picture—on a Mac or PC—using Pro Tools. Design the perfect setup for your needs with a wide array of Pro Tools solutions—from hardware interfaces and consoles to software, plug-ins, and more. Through Avid Everywhere, Avid delivers one of the industry's most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption for the most listened to, most watched and most loved media in the world—from the most prestigious and award-winning feature films, music recordings, and television shows, to live concerts and news broadcasts. Industry leading solutions include Pro Tools®, Media Composer®, ISIS®, Interplay®, and Sibelius®. For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Twitter, YouTube, LinkedIn, Google+; or subscribe to Avid Blogs.

Cakewalk is the leading developer of powerful and thoughtfully designed products for the modern musician. These products include award-winning digital audio workstations and innovative virtual instruments.

Cakewalk product lines include Sonar X1, Dimension (Pro & LE), Rapture, and Music Creator 6. Millions of musicians worldwide—including Grammy® and Emmy®-winning producers, composers, sound designers, and engineers—use Cakewalk products daily to produce audio for the professional music, film, broadcast, and video game industries.


Celemony Software GmbH is a German music software company that specializes in digital audio pitch correction software. It produces Melodyne, a unique audio editor with advanced pitch and time editing tools that has become the industry standard.

Melodyne has been adopted by a large number of music, game, and film professionals worldwide to create, edit and manipulate vocals and instruments in audio files signals, or generate MIDI data from audio files. Melodyne DNA, or Direct Note Access, allows for independent manipulation of individual notes within chords and polyphonic recordings.

D16 Group

D16 Group Audio Software officially launched in 2006 with the aim of producing virtual instruments and effects for producers and musicians who required top quality and inspiration in their music. Today, D16 Group Audio Software have become a premium audio plug-ins vendor. Continuously high level of quality and will of improvement allow us to deliver virtual instruments that sets the new standard of sound perfection and effects that brings creativity for the next level. Solid trust from audio community and respect for products fruitful in many rewards make the D16 Group Audio Software company of choice for many musicians around the globe.


At FabFilter, we make the best possible tools for music production and audio processing. To achieve this, we continually rethink and challenge industry standards: we've never been afraid of reinventing the wheel. Considering every little detail, we tune our algorithms and interfaces until they sound perfect, look amazing and feel great to work with.

FL Studio

FL Studio 11 is a complete software music production environment or DAW (Digital Audio Workstation)  representing more than 14 years of innovative developments and our commitment to Lifetime Free Updates. Everything you need in one package to compose, arrange, record, edit, mix and master professional quality music. FL Studio 11 is the fastest way from your brain to your speakers.


FXpansion has been one of the industry's foremost independent music software developers since 1999. Headquartered in London, with a worldwide team of creative engineers and passionate musicians, the company has established a growing range of plug-ins and applications which consistently win press awards and inspire a large and devoted userbase.

FXpansion's mission is to push the boundaries of audio software. Its products introduce fresh ideas and new musical possibilities while providing intuitive, usable interfaces for creative people to harness technology for artistic expression. 

IK Multimedia
IK Multimedia Production is an international music software company which develops music software designed to take advantage of personal computer performance and revolutionize the way people compose and play music. IK’s product line includes the AmpliTube family, the ARC System, Miroslav Philharmonik, SampleTank, Sonik Synth, and T-RackS.

Its unique approach to innovative music software has allowed the development of one of the widest and fastest growing range on the market: from DJ and re-mixing to loop and sound collections & high-quality effects processors for the studio to cutting-edge software musical instruments for keyboard players and guitarists.

McDSP is an innovative Silicon Valley audio software company founded in 1998 by Colin McDowell. Beginning with the release of pioneering equalizer plug-in FilterBank for the Pro Tools digital audio workstation, McDSP has continued producing industry acclaimed and award-winning software titles for the pro audio market.

Such products include the 6030 Ultimate Compressor, Analog Channel, DE555 De-esser, and Synthesizer One. McDSP also licenses audio algorithm IP for use in many other fields including gaming audio and iPhone application development.

MusicLab was formed by a group of multi-talented musicians, composers and software developers. Many years of research in musical theory, musical analysis and artificial intelligence led the MusicLab team to develop several unique technologies.

From these technologies MusicLab was able to create several virtual instruments, which utilize the real instruments’ performing principles on a keyboard. It also allows one musician to play ensemble parts on a single keyboard. These products include the likes of the RealStrat, RealGuitar, and RealLPC.

Native Instruments
Native Instruments is a leading manufacturer of software and hardware for computer-based music production and performance. Native Instruments products combine outstanding sound quality with far-reaching sonic possibilities, aesthetic interface design with high usability, and comprehensive functionality with an uncompromising attention to detail.

Today, Native Instruments offers an extensive hardware and software product line that covers the whole field of digital music creation, including REAKTOR, MASSIVE, KONTAKT, BATTERY, and MASCHINE. Native Instruments is also spearheading the digital DJ revolution with its TRAKTOR product range. Native Instruments sees itself as a part of a vibrant international music scene, and is in constant communication with artists whose feedback is integrated into the conception and continuous improvement of the products.

Playground Sessions by Quincy Jones

Playground Sessions is a revolutionary new software platform that teaches you how to play the piano using popular songs you know and love. Perfect for all levels, Playground has hours of interactive video tutorials starring music phenomenon David Sides teaching songs and music theory. You’ll learn to read notation through “Apologize,” find your way around the keyboard with “Hey Soul Sister,” and master rhythm with “Because of You,” all with instant on-screen feedback, bringing the best part of private lessons to your own home.

Co-created with music legend Quincy Jones, Playground gives you the freedom to learn the way you learn best. You’ll be in complete control of your learning.


Throughout the years, PreSonus has developed innovative professional and affordable tools to the music creation industry with the purpose of enhancing the music creation and production process. The signature product developed by Presonus is Studio One, which is an integrated approach to recording music, from tracking to mixing to mastering and distribution. It’s a creative environment built for intuitive use, speed, and efficiency–and yet it’s robust enough for the most complex productions.

The following are other award-winning product innovations by Presonus: DigiMax (2000) – The first 8-channel microphone preamplifier with ADAT output.; FireStation (2002) – One of the first FireWire multi-channel computer recording systems; Central Station (2004) – First monitor controller with talkback; FirePod (2004) – First FireWire recording system with 8 microphone preamplifiers; INSPIRE 1394 (2005) – First daisy-chainable, compact FireWire recording system; FireStudio (2006) – First FireWire recording system with integrated remote control for surround and stereo capable speaker switching and communications.


Formed in 1994, Propellerhead Software is a privately owned company based in Stockholm, Sweden. Renowned for its musician-centric approach, Propellerhead has created some of the world's most innovative music software applications, interfaces and technology standards.

Musicians, producers and the media have praised Reason, ReCycle and ReBirth applications for being inspiring, great sounding and of superior quality. Technologies such as ReWire and the REX file format are de-facto industry standards, implemented in all major music software.

Today, Propellerhead’s products are used all over the world by hundreds of thousands of professionals and enthusiasts for all kinds of music making.


Rob Papen
Rob Papen virtual synthesizers define the cutting edge of contemporary music production: powerful instruments and plug-ins that bring together innovative design, uncompromising sound quality, and musical, production-grade presets to make your tracks shine.

Try out one of our demos today and discover why owners call their Rob Papen
synthesizers and plug-ins "Inspiration Soundware".
Slate Digital
Slate Digital is a Digital Signal Processing Company specializing in software for the Pro Audio Industry. It was founded in 2008 by Steven Slate and Fabrice Gabriel.

The company has recently produced some of the most talked about plugins in the Industry. The Trigger Drum Replacer, FG-X Virtual Mastering processor, and Virtual Console Collection have all received numerous awards, and have become standards in the field.
For over 30 years Solid State Logic has been at the leading edge of pro audio technology development. Devotion to excellence, technological innovation and a deep understanding of the needs of users has enabled SSL to design and manufacture a wealth of ground breaking products that enable engineers and producers to work faster and sound better. The legacy continues with a current product portfolio that offers benchmark audio quality and streamlined workflow solutions for everyone from the project studio producer to large scale commercial recording facilities. www.solidstatelogic.com
SONiVOX designs, develops and markets music software technologies, products and applications for desktop and mobile consumer devices. Founded in 1993 by industry veteran Jennifer Hruska, SONiVOX has delivered superior music creation and entertainment experiences on hundreds of millions of consumer devices, including Mac and PC computers, music synthesizers, cell phones, games, toys and more. SONiVOX products are sold worldwide by Guitar Center and other US and International dealers, as well as direct via the Company's website and direct to OEM clients.

SONiVOX current main areas of development include a retail line of Premium Virtual Instruments for musicians, composers and producers, and its Embedded Audio System, a full featured audio synthesis solution for mobile applications and devices such as iPhones/iPads, Android devices and other embedded architectures.


Sonnox Ltd. is the leading designer of innovative and high quality audio processing plug-ins for professional audio engineers. The Oxford Plug-ins are used in an extraordinary range of applications including mixing for music production, live sound, broadcast, TV & feature film audio post production, and even scientific and forensics projects. The Sonnox design team can trace its heritage back to the development of the legendary Oxford OXF-R3 recording console, which was quickly adopted by major recording studios worldwide. With the music production process shifting to digital workstations, the OXF-R3 inspired a series of unique software developments resulting in the Oxford EQ and Dynamics plug-ins being created from the console's algorithms. The expanding family of Oxford Plug-ins quickly acquired a reputation for excellence among leading engineers worldwide; a reputation that was earned through a no-compromise attitude to audio performance and a desire to push the boundaries in intuitive and novel user interfaces.

The Sonnox design team has forged a select group of powerful plug-in tools, many of which are award-winning. These include: The SuprEsser, a highly efficient de-esser and dynamic EQ; The Restore Suite for sophisticated audio restoration; and most recently, the revolutionary Fraunhofer Pro-Codec, a real-time plug-in for auditioning and encoding audio to multiple formats including iTunes.

Sound Toys

SoundToys is dedicated to bringing color, character, and creativity to the world of digital audio. We’re truly fanatical about audio toys – both creating new ones and collecting old ones. Our toy collection runs from the ‘classic’ gear like the EQP-1, 1176, 1073, LA-2, 550a, ATR-102 (all the must-have numbers) to pedals and effects like Binson EchoRec, JetPhase, EP-1, Federal Compressors, FuzzFaces, Dim-D, Tri-Stereo Chorus, and on, and on…. All of this stuff is great inspiration for us, and helps us to know what ‘good’ sounds like. We’ll try to get some pictures of our toy collection on-line, soon.


Sony Creative Software inspires artistic expression with its award-winning line of products for digital video, music, DVD, and audio production.

Sound Forge, ACID, and Vegas software have defined digital content creation for a generation of creative professionals, amateurs, and enthusiasts.

© 2003-2014 Sony Creative Software Inc. All Rights Reserved.

Sugar Bytes
Sugar Bytes was founded to produce and provide better tools for everyone in music. As a result they develop audio software that is easier to use and cheaper to get than everything that's out there. Their products can perform more with fewer buttons and have more features with fewer instructions.
Sugar Bytes Tools save you time and money while they provide you with more creative freedom. Their products both sound good and look good. They are also more fun and less expensive.
Steinberg has been providing award-winning music and media production tools to music, game, and film professionals since 1984. Today, Steinberg is one of the world's largest manufacturers of audio software and hardware, with more than 1.5 million users worldwide using Cubase, Nuendo, Wavelab, and Halion.

The Steinberg range of products is used in all aspects of modern digital audio processing. These products form the backbone of facilities specializing in music composition and production, mastering, restoration, broadcast, sound design, audio post for the film industry among many others.

Wave Arts

Wave Arts focuses on professional grade audio processing software for embedded systems and professional audio applications. Millions of consumers and audio professionals worldwide benefit every day from the research and technology produced by Dr. Gardner and the Wave Arts team in Arlington, Massachusetts.


Liquid Rhythm. Make Beats. Have Fun.

Liquid Rhythm is a wildly innovative beat generator, sequencer, and software MIDI controller that gives you instant access to quadrillions of rhythmic patterns. Produce and experiment with beats using a comprehensive suite of MIDI effects. Paint complex drum patterns with note clusters and see relationships between notes with a new representation of music.

Use Liquid Rhythm as a genetically modified Ableton Live 9 Clip Editor through the Max For Live bridge, run in StandAlone mode, or as a VST/AU/RTAS plug-in.

About WaveDNA

WaveDNA is a Toronto-based music software development company designing and building the next generation of innovative virtual instruments. Founded in 2010 by CEO Douglas Mummenhoff and Vice President / Lead Inventor David Beckford, the company operates with a vision to create virtual instruments that dramatically streamline the composition process for beat-makers, producers, composers, DJ's and song-writers.

Guitar Center
Guitar Center is home to the world's largest selection of popular guitars, basses, amplifiers, keyboards, workstations, drums, percussion, PA systems, DJ equipment, stage lighting, recording software, studio gear and more. Backed by over 240 stores across the country, GuitarCenter.com offers the fastest, easiest way to find all the gear you need in one place. And, while many popular instruments are available for same-day pickup at a store near you, we also offer free shipping on thousands of items to the Guitar Center location of your choice. Because of our incredible buying power and strong relationships with all the top instrument brands, you're sure to find all the best gear at the guaranteed lowest price. From the Gibson Les Paul to the Fender Stratocaster, we've got you covered. Plus, our knowledgeable team of experienced musicians will help you find just the right musical instrument for your band, ensemble, or music venue. Whether you're just getting started making music, or you're an experienced professional, we've got the gear that'll help make the sounds in your head a reality.
SAE Institute
SAE Institute LA is located on 6565 Sunset Blvd. in the heart of Hollywood.
SAE LA gives students unparalleled access to hundreds of professional studios within walking and driving distance. At SAE, students have almost unlimited individual access to various studios with consoles from NEVE, SSL, Toft, Mackie, Yamaha, and a 32 channel Avid ICON D-Controller. SAE LA is one of 50 campuses worldwide that educate students for careers in the recording, audio, live sound, and post production industries.
Grammy Producers & Engineers Wing
The Producers & Engineers Wing is comprised of more than 5,500 producers, engineers, remixers, manufacturers, technologists, and other related music recording industry professionals; when you join The Recording Academy in the category of producer or engineer, you also become a member of the P&E Wing. As a national membership initiative of The Recording Academy, the Wing provides a vehicle to reach a specific constituency, to craft advocacy positions, and to better address the daily concerns of these individuals.

This organized voice for the creative and technical recording community uses its nationwide network of experts to address critical issues affecting the art and craft of recorded music. Among these issues are: the development and adoption of new technologies; recommendations for best practices in recording, master delivery, archiving and preservation; and support for both music education and education in the recording arts.

Electronic Musician
Electronic Musician is a monthly magazine featuring articles on synthesizers, music production and electronic musicians. It is not merely a recording magazine as it covers all aspects of music production—performance, recording and technology, from studio to stage.

With in-depth coverage on today’s most influential music makers, reviews and analysis of the latest music technology and hands-on production techniques, the new Electronic Musician delivers editorial quality and audience reach like no other media brand does.

Keyboard Magazine

For more than 35 years, Keyboard has forged a legacy of leadership in providing technical know-how to keyboard players, composers, and producers. From lessons penned by music's brightest stars, to hands-on workshops that help players master the latest tools, to the most heavily-cited equipment reviews in the business, Keyboard is a place to learn which notes to play and which knobs to turn—empowering musicians of all styles and skill levels to use music technology the way they want to.

iStandard Producers
iStandard has been an influential organization in the Music Production industry since 2005, helping bridge the gap between the up-and-coming producer and the music industry. TheiStandard Producer Showcase is the premier live event for producers to spotlight their music live in over 20 markets, and iStandardProducers.com has gained the attention of the industry’s elite, as well as millions of viewers from over 100 countries around the world. We are committed to providing the most up to date, direct to contact, prominent Music Industry Placement Opps, keeping our community informed of breaking news in the production world, interviewing today’s key players & taste makers, and educating those who aspire to succeed within this ever-changing business. This all happens in a city near you, and of course, right here on iStandardProducers.com So… Producers, Artists, & Music Lovers alike; enjoy your journey through the iStandardProducers.com Experience –“Your Favorite Producer’s Favorite Producer Site!”
An Irish music and technology startup, WholeWorldBand is a team of skilled and creative individuals who have come together to launch an innovative and exciting project. WholeWorldBand is an innovative music platform and mobile app that combines audio and video to create a global recording studio in the cloud.

SAE Institute - New York
218 West 18th Street - 4th floor
New York, NY 10011
Telephone: (212) 944-9121

Saturday September 27, 2014
11AM - 6PM


IMSTA FESTA is proud to host another exciting panel series presented by professional industry leaders and their fresh perspectives on music production. We are bringing together the best minds, innovators and companies in the business of music and audio for this 1-day networking event.

12:00PM | Keynote Address

Ken Lewis has been at the top of the music business for years as a Producer, Songwriter, Mix Engineer and Musician.  He credits include 12 GRAMMY winners and 40 total nominations, 71 Gold & Platinum albums and single and 56 #1’s.  Ken has worked with such luminaries as Eminem, Jay-Z, Kanye West, Drake, Alicia Keys, Bruno Mars, Ariana Grande and many others.  His keynote which will detail his studio and writing experience is not to be missed.


1:00PM | 21st Century Songwriter

No matter how many changes the music industry goes through the bottom line is a great song will always win.  On this panel Ken Lewis and Latif will explain how they approach the delicate art and craft of writing songs for some of the biggest artists on the planet.


Sponsored By:

2:00PM | The 360 Career: Generating Revenue From Music

The digital age has created enormous opportunity for musicians at all levels to create income through their art. This panel will look at the many revenue streams and the ways to engage them, as well as what to avoid.



Sponsored By:

3:00PM | I'm In The Brand: Crafting Your Image

What makes people want to work with you? How do you get to the right audience? How can you stay relevant in a market that changes? This panel will explore how you can create and manage your career in music.



Sponsored By:

4:00PM | Super Panel - Producers & Engineers

The current music technology allows music creators incredible flexibility and power from their desktops.  The modern music creator often has to wear many hats – especially being both engineer and producer.  This panel of high-power engineers and producers will share some of their secrets of working in the studio making hit records.  Don’t miss it!



Sponsored By:

5:00PM | Sampling & Legal Issues

Beats, Borrow, and Don't Steal – Guidelines for Using Beats in Your Works:  This panel will discuss copyright issues raised when you as an artist or producer use recordings, lyrics/music or beats that are not owned or controlled by you.  The panel will offer guidance on how you can mitigate potential claims and will discuss work for hire, master use, synchronization, and online license agreements.  The panelists will also review standard Terms and Conditions of online music providers so that you can have a better understanding of their limitations and the extent of your rights in the material you sample from their library.  



Sponsored By:



Paul: p.fattahi@imsta.org
Nadia: n.adam@imsta.org