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IMSTA FESTA | Ryerson RTA | October 14, 2017 | 11AM - 6PM

Join IMSTA (Intl. Music Software Trade Assoc.) and SAE Institute as they host IMSTA FESTA, a celebration of music technology packed with Panels, Workshops & Master Classes, Song Critiques, Demonstrations and more. Hosting industry experts in an environment where music-makers can network, interact and learn with each other face-to-face, this annual one-day event is not to be missed. IMSTA FESTA is a FREE event open to everyone in the music making community; professional and semi-professional musicians, songwriters, music producers, and audio engineers, as well as music students and educators.

Admission is FREE with REGISTRATION.

IMSTA FESTA is a FREE event open to everyone in the music making community; professional and semi-professional musicians, songwriters, music producers, and audio engineers, as well as music students and educators.

Event Highlights:

  • Register for a FREE class in the IMSTA Master Class Series featuring the most coveted products from your favorite companies.
  • Visit all of the exhibits to get hands-on experience and even win software!
  • Attend the IMSTA Panel Series with industry experts to network and learn.
  • Bring your Song in to have it reviewed by an expert who will provide you with a professional critique. Song Reviews between 2-5pm
  • Enter your original song submission into our 2017 Songwriting Competition to win the opportunity to attend Black Rock Studio's in Santorini, Greece!


  • 10:30AM Breakfast | 3rd Floor
  • 11:00AM Exhibits Open
  • 12:00PM Keynote: Dave Pensado & Herb Trawick
  • 2:00PM Song Reviews – ends 4:45PM
    • Panels: Spotify
    • Master Class: Melodyne Tuning, Studio One Basics, Ableton Live, RME
  • 3:00PM Panel: Rick Chycki, Music Canada Funding Streams
    • Master Class: FabFilter, NI Machine & Komplete, Audio-Technica Microphone 101
  • 4:00PM Panel: SAC Collaborating, Cooking Beats FrancisGotHeat
    • Master Class: Melodyne Creative, NI MASCHINE, Studio One Advanced, Ableton Advanced, TASCAM Recording 101.
  • 5:00PM Songwriting Competition Finals
  • 6:00PM Show Ends

IMSTA FESTA Toronto will be taking place at:

Location Date Time

Ryerson RTA School of Media
Rogers Communications Centre
80 Gould Street
Toronto, ON
M5B 2M7

October 14, 2017 11:00AM - 6:00PM

Get up close and personal with some of your favourite brands and music software companies at this year's IMSTA FESTA. Exhibitors will be bringing their latest software and products for our attendees to demo and try out.

More exhibitors to be announced.

Exhibitors: (Exhibit at IMSTA FESTA)

Sponsors & Partners:

Register below for a FREE class in the IMSTA Master Class Series featuring the most coveted products from your favorite companies.

2:00PM 3:00PM 4:00PM
Celemony Melodyne 4
Vocal Tuning

This class assumes some knowledge of Melodyne. First, we look at the GUI and how to decode what Melodyne is telling you about the music it has analyzed. We then use musical concepts to begin to edit the music to what we need. This class will feature a raw vocal and work towards tuning it. This is perfect for anyone wanting insights on tuning vocals with Melodyne.

FabFilter Pro-Q 2
Pro Q2, C2, R, MB, L

With unrivaled sound quality and workflow, FabFilter Pro Series has taken the music production world by storm because of incredible sound quality and a gorgeous use interface. This Masterclass will teach you have to get the most out of what Sound on Sound called ‘possibly the best EQ plug-in on the market.’ Learn how to sculpt sounds using the Spectrum Grab feature, Match EQ, Mid/Sides processing and much more.

Celemony Melodyne 4
Audio Processing & Tempo Detection

This class focusses on the creative uses of the Sound Editor with its harmonic EQ, emphasis and resynthesis features. We also take a look at some of the uses of Tempo Detection and how it applies to today's music production. This class is not to be missed.

Total Non-stop Creativity
An overview of the new MASCHINE and KOMPLETE KONTROL

In this workshop, get a complete overview about the new MASCHINE and KOMPLETE KONTROL Gain insight into the new features and how the new hardware will improve your workflow and creativity.

Total Non-stop Creativity
Sampling with the new MASCHINE

In this workshop, get insight into the sampling workflow with the new MASCHINE. Learn tips and tricks for sampling including using the audio card included on the new MASCHINE hardware.

Studio One Foundations

This Master Class is ideal for new users and people checking out Studio One to see what it can do and how it works. You will learn about: Instrument tracks and Audio tracks and their differences; Audio Tracks Channel Mode; Panning basics ; Insert Effects and FX Channels and Mixing 101.

Studio One Advance Vocal Production

This Class is geared for advanced Studio One users. In this Masterclass you will learn about: The Arranger Track; Using Audio Bend; Using the Scratch Pad 4; Working with loops and VST Instruments; The Studio 192 and Studio One Integration.

Ableton Live Intro

Learn about what makes Ableton Live the choice of a new generation of music creators. Learn the GUI and workflow and how to deploy these to maximum efficiency in your music creation. This class is perfect to new users of Ableton or those wanting to just check it out.

Ableton Live Advanced

Learn from the experts how to use Ableton to make professional-class tracks and how to get your music to the professional level. This class is geared for seasoned users of Ableton who want to learn about more advanced features.

Tales from the Specs

Learn from RME Product specialist Jeff Peterson how to translate specs into real world applications. Learn the behind the scenes in the recording world both in studios and live tours. Jeff will share his knowledge and stories and how his solutions can help you.

Microphone Techniques 101

Join Warren Cooper for a discussion on microphone basics and techniques. During this clinic topics will include basics, patterns, how to select the right microphone for your project, application tips and proper practices.

Recording 101

If you ever wanted to get into recording and were not sure of some of the basics then this clinic is for you. During this clinic topics covered will include selecting the right interface, understand DAW basics, external recorders, software tools, plus much much more.


IMSTA is proud to host another exciting panel series during IMSTA FESTA Toronto 2017 featuring industry leaders and their fresh perspectives on music production. We are bringing together the best minds, innovators and companies in the business of music and audio for this 1-day networking event.

Overview: IMSTA is thrilled to announce that GRAMMY-winning mix engineer Dave Pensado and veteran manager/executive producer Herb Trawick from Pensado’s Place will keynote IMSTA FESTA TO 2017. Pensado’s Place has been called the “Charlie Rose of audio”, a description that sits fine with both Herb and Dave. With mix credits including Michael Jackson, Kelly Clarkson, Afro Jack, Beyonce, Elton John, Christina Aguilera, and the list continues. Pensado is acknowledged as one of the leading online educators for all things audio. Trawicks' experience as a successful manager makes him the resident expert on intellectual property, business affairs, career consultation, digital media and more. Don’t miss Dave and Herb's Keynote address at IMSTA FESTA TO!




Overview: Join Spotify Canada's Head of Artist and Label Services, Nathan Wiszniak for an informal discussion on all things Spotify. Get up to speed on the streaming audience in Canada, marketing opportunities for Canadian artists and best practices on how to use the platform and grow your global fans on Spotify.



Overview: Making a living from music in 2017 is tough. Despite being digital natives and social media experts, most musicians struggle to earn a living from their work, while streaming services generate huge amounts of money. On top of this, the cost of living in the GTA, where some musicians feel they need to live to work, is ballooning. Join a diverse group of Toronto area musicians as they discuss their strategies for survival and what can be done to improve revenue opportunities for musicians, as well as the various resources that are available to help musicians succeed in an increasingly expensive region. This panel is presented by Music Canada.




Overview: Rich Chycki is an accomplished mixer, engineer and producer who has worked with the biggest and most recognized acts in the Rock and Roll dynasty. His sensitivity, knowledge and talent has let him to work with Aerosmith, Mick Jagger, Rush, Def Leppard, Seal, Pink, P. Diddy, and many more. Join Rich as he shares his approach to mixing the huge records. This Master Class is for everyone who makes music. You will learn mixing techniques used my professional mixing engineers.




Overview: Join multi-platinum award-winning producer/songwriter Rob Wells, award-winning singer, songwriter and recording artist Shobha, and Veteran award-winning hit producer/songwriter Murray Daigle as they take you through everything you should be looking for, and looking OUT for when it comes to finding a co-writer, and what you’ll need to know to write a HIT together.




Overview: This interactive producer master class will be modelled after a live reality TV cooking show! But instead of cooking food, we will be Cooking Beats! Canada’s beat-making genius FrancisGotHeat will be using special ingredients and tools to show the IMSTA audience how to make a killer beat. Whether you are an aspiring beatmaker or an industry professional who has always wondered how beats are made, this Master Class will pull back the curtain and show you why Toronto beatmakers are among the best in the World. Ever wonder where ideas for beats come from? How do you create a beat and what software can you use? What are the stages and growth of the beat? How do you use and recreate samples? Once you have a finished beta, how do you shop it? How do top-liners write over the beat? All of these questions will be answered!





IMSTA announces Song Reviews beginning at 2pm. Bring your original song in on a headphone-compatible device and receive a one-on-one listening session with an industry expert who will give you a critique on your masterpiece. From the Song Reviews, the judges nominate 'Wild Cards' who are then spontaneously added to the finalists' pool who place 1st, 2nd and 3rd of the 2017 IMSTA Songwriting Competition. (Wild Cards must be present for judging at 5pm)

At the end of 2017, the 1st place finalists of each region are re-entered into a draw for the Grand Prize. The winner goes to Black Rock Studios in Santorini, Greece! Don't miss the opportunity to possibly go to Greece!