IMSTA Japan also used this opportunity to introduce IMSTA to the attendees and to communicate the IMSTA message to them. This event, called “IMSTA FESTA”, was the result of months of preparation by the IMSTA Japan team and their members.
To attract visitors to this event, IMSTA Japan members sent out over 50,000 e-mails and posted banners and other forms of advertising on their web sites.
Without a doubt, IMSTA FESTA has helped increase IMSTA’s visibility in Japan. It has also helped increase traffic to the IMSTA Japan’s web site, which sees 100 times more visits than it did before the event. This means that there are now more end users interested in IMSTA and its message.
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