MEMBER PROFILE
Interview With Michael Logue | IMSTA DirectorMichael Logue is an MI industry veteran who was asked to sit on the IMSTA board of directors and assist the association in helping the music software industry stay a viable business for everyone involved. Michael is currently the CEO of MiiM & Associates, which is a California based MI industry marketing consulting firm.
Michael, could you please tell us about yourself?
I live in Santa Cruz California, which must be one of the nicer places going. My personal interests run the gamut from choral music to psycho-acoustics. I started singing in the 4th grade and have been involved with music ever since. Now, I play keyboards, theremin and still sing.
<<Michael Logue | Santa Cruz, California
With your busy schedule, do you still find time to play music?
Yes, I still find the time perform Choral music.
How long have you been in this business?
I have been involved in this business for 20 years.
What other M I companies have you worked at in the past?
I have worked at the Guitar Center, Antares, Steinberg, Cycling 74, PreSonus, and Koblo.
How does MiiM approach the software piracy problem?
Good question: We are in the process of bringing a new line of plug-ins to the market. We are going to just use a simple serial number instead of a complex copy protection scheme. The time has come for us to trust our customers and treat them with respect. If we don't sell every single copy that is in use, we will decide that is part of the cost of doing business. I know that good will and customer support of a brand are far more beneficial and have a greater positive fiscal impact than copy protection can.
What is the reason that you joined IMSTA as a director?
I was working at Antares and met Ray Williams. At the time I had been involved in an ongoing conversation with some very vocal members of the industry. This whole generation of computer music makers has grown up in world where downloading products or music is the normal thing. The ideas of Intellectual Property and copyright don't have the same meaning. When I was at Antares it was rather surreal. I would get phone calls from top tier recording studios saying " producer so and so just left in his $200K ride and left a bunch of cracked software on our studio computer and they have messed up my Auto-Tune". These were the same guys who complained the loudest about getting their music ripped off. This was just as IMSTA was being formed. I was excited to be asked to join. The idea of how to change the way that music software companies approach piracy was an important movement to be a part of.
How can companies benefit from their membership in IMSTA?
By participating in the conversation of how to move the industry ahead. Approaching our customers like the RIAA is not easily accomplished individually. Collectively we can do better. Musicians are the creative voice of any society and era they live in and getting them on our side and having them work with us is a powerful thing that we could accomplish as an association.
We ask this question of all our interviewees. Is there anything you want to say to the pirates out there reading this article?
Can I get a big bag of gold doubloons?
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